Ray-Ban Evolved

Brand Identity


A reimagining of the classic Ray-Ban brand. Ray-Ban will be overhauled to re-establish its historically “Fearlessly Modern”, and innovative identity.

Envisioning space travellers sporting the iconic sunglasses to see the sun, in its most literal sense.

Timelessness pushed to the limit, the new Ray-Ban would be able to retain its identity in any time period; The past or even the future.

A new vision will begin, and Ray-Ban will be preparing for liftoff.

Full brand deck available here